Michael HED, CEO of Finnish Game Studio Rovio, about bird explains how very successful iPhone hits, anger is simple screenshots began their unfortunate bird character.
Predict what a massive success and to release a small iPhone game called the birds are angry at the end of last year, and everyone it becomes. After about 8 months, signs of a slowdown in physics Rovio mobile 2D puzzle game is 50000 exceeded sales mark. Describes the origins of the inspiration for Rovio CEO Michael Hed, his company and its flagship title, birds are angry.
GamePro: can we started Rovio how to? take, and discuss the involvement of their own, in-house?
Mikael Hed: my cousin - who became chief operating officer - Nicolas started. He is a fellow students participated in the meeting to arrange for Hewlett Packard, Nokia, real-time multiplayer mobile phone games. They won in the tournament and making games together 2003 officially starting the end of the year.
I actually joined two times it was the only founder of three back 2004 for the first time. Came for me to take care of the business side of things. In 2005, we we are approximately 25 people pretty fast deployment recipient small investment and was later.
I left the company, but early 2009 once again requested the participation. In order to keep these games company was when I was doing all companies, rental of the work that I started with no was really big enough. Cooperate with the biggest companies in the mobile space of electronic arts, Digital Chocolate a few years.
GP: games to start the unfortunate bird to the concept of mad birds and how did come with team and players use location, pachinko structure and enemy of pigs?
MH: so before strategy could hit one realistic was the number of titles or take had we hire, work. We started taking less agreement to release the guys were created within the project. Real game we was just so far and this screenshot of suggestions from the team. We are really well thought many of the proposals was, [we just around on the ground trudging this anger had a screenshot of this one bird character. You liked bird character in all rooms.
But was set to see the game going to us at the first meeting we 'see this letter should be the us now, and come with gameplay' and before this meeting strict standards, but we threw bird character of anger.
Except for the iconic bird character GP: rage game itself inspired?
MH: inspiration is probably came from the other games--mad birds are definitely game mixture contains. inspiration-wise was the most important part of the us. Development was started in March 2009. Projects being developed by many people. Probably 10 people everything all about. Towards the end we had 4-5 people. My summer holidays, this is where game off-loaded is really, keep coming back from thinking. Again made the original screen shot, and myself, sparks questions?
GP: how much or which obviously that was mad birds, app store appeared, and then hit the game. It was at the top of the chart immediately shot?
MH: December 2009, and released the game our Finnish number one almost overnight went. And intrigued by the title top 10 who had bought it. It took Apple features, game until mid-February, and the number one UK push is. In February in the United States still had.
On sale now 5000000 more than it is. Adding iPad, and even higher. angry iPad version than the sales per bird high profitability has been.
Bird GP: anger is one of the most successful release in the App Store, games, 0... Priced at 99 $. Has been profitable for Rovio games you want, and then how you feel about the pricing of the iPhone games almost no way?
We started MH: we shouldn't forget so I can't complain about that. It was really important to take a break in our first. Because it was a means to end price. Bird angry deployment, there is so successful, and we can make money in many other ways.
GP: what mad all over the world about appeals to many people, birds are accurate?
I want to make games MH: we originally for the iPhone make it, we are using the touch screen. Was to be deployed because one of the standard brings the iPhone to other platforms. Is this old wisdom: must is easy to play and pick it up, hard to master. Easy "to some of the learning we really mattered. See the screenshot of one of the game when you know you must be. Birds anger is easy, but yet depth. Too many players are back on the game fun and more than once again must be. Anger Bird delivers precisely.
Gets the more fan mail. In the 23 people, staff respond only one fan mail, and he is everything. Again, we get something really special, and we send it around. We and our fans want to interact with--it is really be worthwhile. Say 5-year-old boy's mother scan some we were drawing level of her son, game level updates via in game actually put the send. Children often sent in the drawing of the characters. To build a castle of swine indeed, one child and his angry this live bird game on YouTube.
GP: we Rovio come in the foreseeable future, to see new games you can expect?
For some bird MH: anger downloadablePlayStation mini release include PlayStation network platform. Cover in smart phones, we focus on traditional is far only in the game is looking for. In order to update very soon angry new game bird focus does not appear. Before you are ready to reveal it but we are working on a new IP to for a while.
GP: it than started development of low-budget Games Mobile platform, or a small team is rewarded to tackle large projects to expand the hope in the end either.
Now MH: our company has grown, we at provides cross-platform. We have the focus for the time being, so very good in casual gaming. A small team, app store cut throat market and especially about is advantageous when running and how to think about competition.
We are already more 3 g iPhone and iPod touch iPhone hardware market thanks to a faster processor and all-around better graphical features I've seen a little break.
Many computer game news, see GamePro. Copyright ? 2010 IDG Entertainment to the story. All rights reserved.
No comments:
Post a Comment